hello my name is england 
 let me excite you   want to know what I do?   I'm passionate about my work 
 I love leeds   are you looking for a job?   the other night I beat the rest of Yorkshire 
 this is what people say about me   I've been on the radio   do you want to talk? 
 learning skills council   leeds live it love it   locate in kent   illuminada 
 fresh awards   hull   countryside properties 




leeds live it love it

When I was asked to promote Leeds my eyes lit up and I got a fuzzy feeling inside. I felt so honoured to be asked to help raise the profile of this amazing city.

Through my extensive research and focus group sessions with residents from Leeds and the rest of the U.K. I created a simple, universal and meaningful brand identity. Leeds. Live it, Love it, got everyone excited, including most importantly the public.

What is more it received some really nice compliments:
“… for me the brand works well in a number of ways. It is memorable, presents a call to action and backs up people’s experiences of Leeds… I am now looking forward to heading up the M1 at the nearest opportunity!”
Michael Parker, Chief executive of Team Saatchi.

I also organised a prestigious launch event to unveil the new brand. Enjoyed by more than 500 V.I.P.s from the city’s major businesses. The event featured celebrities from the likes of Radio 1 DJ Chris Moyles, ITV presenter Gabby Logan and musicians Embrace - all advocates for this great city.

The most important aspect to me is that I have created a successful brand that can be sustainable for many years.





an agency called england