Despite what some people may say, advertising is still alive and well. There’s still a need to tell the world what you’re selling and why it’s worth taking a closer look. That’s not really changed.
What has changed however, is the world. It’s got smaller.
Audiences have been shrinking. The reason? We’re less available than we were and it’s got harder to gain our attention. There’s other media asking for our time. Our attention span is shorter.
So that means advertising needs greater cut through, more originality and more relevance than ever before.
At england, our approach to advertising is always based on sound strategy. Without a creative strategy your advertising will just be expensive wallpaper.
And no one likes that.
Find out more about our approach to strategy.